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注释和参考资料（第2页）

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inC.R.Gallistel（ed.），Stevens’HandbookofExperimentalPsychology:Learning，Motivation，andEmotion（NewYork:WileyandSons，2002），497–534.

4.“Notesfrom2005BerkshireHathawayAnnualMeeting，”

TilsonFunds（accessedNov.12，2013），http:.tilsonfunds.brkmtg05notes.pdf.

5.“CharlieMunger:Turning$2MillionInto$2Trillion，”

Mungerisms（accessedNov.12，2013），http:mungerisms.blogspot.201004charlie-munger-turning-2-million-into-2.html.

6.“CandyCrush:SoPopularIt’sKillingKing’sIPO?”

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7.StephenShankland“Evernote:‘TheLongerYouUseIt，theMoreLikelyYouAretoPay，’”

CNET（accessedNov.12，2013），http:news.cnet.8301-30685_3-57339139-264evernote-the-longer-you-use-it-the-more-likely-you-are-to-pay.

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9.DavidSkok，“LessonsLearned—ViralMarketing，”

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12.MarkE.Bouton，“ContextandBehavioralProcessesinExtinction，”

Learning&Memory11，no.5（Sept.2004）:485–94，doi:10.1101lm.78804.

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HealthPsychology19，no.1，（2000）:5–16，doi:10.10370278-6133.19.Suppl1.5.

15.CharlesDuhigg，ThePowerofHabit:WhyWeDoWhatWeDoinLifeandBusiness（NewYork:RandomHouse，2012），20.

16.G.Judah，B.Gardner，andR.Aunger，“FormingaFlossingHabit:AnExploratoryStudyofthePsychologicalDeterminantsofHabitFormation，”

BritishJournalofHealthPsychology18（2013）:338–53.

17.MattWallaert，“BingYourBrain:Test，ThenTestAgain，”

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18.“ScoreReleasesSeptember2013U.S.SearchEngineRankings.”

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19.AmazonProductAds，Amazon.（accessedNov.12，2013），http:services.amazon.contentproduct-ads-on-amazon.htmref=as_left_pads_apa1#!how-it-works.

20.ValerieTriftsandGeraldH?ubl，“InformationAvailabilityandConsumerPreference:CanOnlineRetailersBenefitfromProvidingAccesstoCompetitorPriceInformation?，”

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21.NickWingfield，“MoreRetailersatRiskofAmazon‘Showrooming，’”

Bitsblog（accessedDec.16，2013），http:bits.blogs.nytimes.20130227more-retailers-at-risk-of-amazon-showrooming.

22.BradStone，TheEverythingStore:JeffBezosandtheAgeofAmazon（Boston:Little，BrownandCompany，2013）.

23.PhillipaLally，CorneliaH.M.vanJaarsveld，HenryW.W.Potts，andJaneWardle，“HowAreHabitsFormed:ModellingHabitFormationintheRealWorld，”